- 3x
efficiency of overall digital media channels
- 11%
of total digital incremental performance
- +30%
year over year incremental contribution
Volkswagen
TikTok proved to deliver lower costs and higher efficiencies than other digital media and TV in 2023, driving significant growth in both awareness and sales
- Automoción
- Soluciones (9)
- +11%
Lift in Ad Recall
- +15%
rel. Lift on new bank accounts
- +22%
performance with young audiences vs other platforms
ING
Measurement of awareness and customer acquisition using a full-funnel TikTok strategy
- Servicios financieros
- Soluciones (3)
- -54%
Cost per Lead vs Benchmarks
- +42%
Conversion Rate vs Benchmarks
- 2.2x
TikTok efficiency vs Total digital
Mercedes-Benz Vans
Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign
- Automoción
- Soluciones (10)
- +177%
increase in Conversions
- 9.5X
conversions attributed by Fospha to TikTok vs last-click
- +30%
efficiency
Siroko
Helping Siroko to achieve performance objectives, including boosting sales and reducing CPA, by measuring TikTok value beyond last click attribution
- Deportes
- Ropa y accesorios
- Soluciones (5)
